Meander Ploughing final copy

Meander Ploughing oil painting

Here’s a little story, a little story.

Towards the end of July I reveived an email from someone in America. It said her outfit (I’ll call her A) were interested in using pictures of mine as set decoration in a new Netflix series, tentatively titled ‘Ronald’. I thought this might be a joke, or a scam, but I asked for more info. Well, A replied, it’s a ten-episode series, with Emma Stone & Jonah Hill, directed by Cary Fukanaga (none of them known to me). My pictures would be used as set decoration in the ‘NATO offices in Iceland’. Checking on-line the series sounded plausible and the actors and director involved did exist. I had been to Reykjavik not so long ago, so it was also intriguing. They were interested in three paintings, A said: they would need hi-res digital scans; fee to be negotiated.

I thought that all this could sooner or later prove to be moon-dust. However, meantime I had two immediate problems. Firstly, I had no experience of negotiating a fee for repro rights, and would need some professional advice or representation. Secondly, I had not done a hi-res digital scan on any of my pictures. So I had to run around and find a scanner (not too difficult), and then find someone in the world of repro rights. I had a look at DACS (Design and Artist’s Copyright Society). and found that they do represent artists in this world. There was a difficult few days when A was pressing for immediate responses while I was busy filling in forms and getting myself represented by DACS. I was grateful to hand over to P at DACS.

At this point the location changed again, because the negotiation, given that it originated in the USA, was to be taken over by DACS’ sister organisation in the States, and the baton passed from P to F at ARS (Artist’s Rights Society). P told me F advised that they would look to collect a licensing fee of 1500 to 2000 dollars for the use, so a total of three and a half to four and a half thousand pounds total. That sounded serious stuff: after all, the total sale list-price for my paintings was about five and a half thousand pounds, whereas this would give me fees and leave me with the goods: only their ghosts gone. The only nuisance was that I would have to re register myself as a self-employed artist, having just agreed with HMRC that I could scarcely be regarded as commercially viable.

Bringing in the Hay lite

62 Bringing in the Hay. Oil on canvas 11.13

So far as negotiation was concerned, I said, I was more interested in my pictures being used than in the level of profit. As it happens I had a picture in a prestigious American gallery, and it would be nice to tell them that my work was moving around in Netflixville. What would all that add up to ?

So here comes the denoument (and we haven’t yet even had a nou): I got an email on 25 August from P to say that, after all, they had decided not to use my pictures as part of their set design. This was an editorial decision, he said. There you are, moondust again after one little month.

Somehow this all happened out of a clear blue sky: at least it means that the net is searched for material. I remain intrigued. Why might pictures of mine of the Norfolk landscape turn up on a NATO office wall in Iceland? Meantime, Ladies and Gents All, here are the said paintings before your very eyes: no new attempt has been made to extract their souls. Onwards and sideways.

Byre & Bird, Early Morning  small

Byre and Bird, Early Morning oil painting